Ways to Unleash Youth potential in 2024!

By Beria Wawira

Dear Youth,

Welcome to 2024!

As we struggle in the tax woods, we may need to device new ways of keeping up and thriving as young people in the +254. For in this chaotic job market, I wish to assure you that you hold the power to turn the tables. It’s time to grab the steering wheel and navigate through these turbulent economic tides.

First, skills are essential. They are the Sarakasi dancers who steal the show. The more skills you have up your sleeve, the better your chances. Forget about being a one-dance pony; it’s time to be a whole dance crew act. Be the juggler in the orchestra and find your tune on a string, woodwind, brass, or a percussion instrument. Then, buckle up and work your skill like a master performer because, in this job market, skills are the real currency!

Second, let’s talk about education. It’s not just about memorizing parts of a flower and formulas anymore. It’s about getting yourself equipped with sellable skills, which employers are now looking for, aside from papers.  Think of it as the Sol Fest of job readiness, minus the support acts, just the pure talent!

Third, we have entrepreneurship, my friends, is another game changer. Why wait to be employed when you can create your own job? Start thinking of yourself as the Bazenga of “You.org.” Consider governments (national and county) and other institutions as your business partners, providing you with the mentorship, funding, and resources you need to turn your dreams into reality. Take a step and explore the youth focused funds. That may be the torch in your dark tunnel, the end is unknown, but the rewards may sooth away the risks, after all.

Then, don’t forget the power of networking. Connect and collaborate, Wadau. Connect! By joining forces with the ‘right’ people and pooling your talents and strengths together, you can create innovative solutions that can not only change how we do things but also help you realize your dream and even employ more comrades.

In addition, in this digital age, technology is your loyal partner. Embrace it, befriend it, and ride the digital wave hadi uomoke. Online platforms and freelancing websites are new playgrounds; use them to explore your way to global job opportunities. The world is a virtual oyster, swim your style and grab it. Own it!

Last but not least, let’s talk mindset. It is not just about what is in your head.  It is about how you use it. Cultivate a growth mindset. Embrace change like a chameleon, learn continuously like you are binge-watching your favorite show, and overcome obstacles like they are post-sherehe blues.

In conclusion, 2024 is your year! Take those skills, toss in a dash of entrepreneurship, sprinkle some collaboration, surf the digital wave, and garnish it all with a growth mindset. Your career is waiting ushushe nyavu ya skills, and with a net of innovation, determination, and resilience, you may just be gazing upon a future so bright that even your sunglasses will be jealous of YOU.


  • John Njagi
    January 25, 2024

    Good insight for youths to embrace

  • Boniface Ndirangu
    January 25, 2024

    A good platform to be in

  • John Njagi
    January 25, 2024

    Good insight for youths embrace

  • Duncan onyango
    January 25, 2024

    Mayut wakuwe rada na skills inavofaa.

  • Julius moruri
    January 25, 2024


  • January 25, 2024

    Wow! what a thoughtful piece. Yes, we need to now focus on skill based courses and entrepreneurship that is where the opportunity lies. There is an urgent need to also get more girls involved in skill based courses, let us not tire of mentoring them.

  • January 25, 2024

    Very powerful things happening

  • John Mugo
    January 26, 2024

    You are right Beria. I am not youth, but I know that you combine skills and mindset, and you have it. Many skills now don’t need a college. They are things we can learn from someone, or from YouTube.

  • Evelyn Lusimbo
    January 26, 2024

    I concur with your observations Beria. With a right mindset, networking and thinking outside the box youth can turn from job seekers the to employment creators.

  • Peter
    January 26, 2024

    It’s a good idea

  • Kelvin Njuguna
    January 26, 2024

    Insightful, encouraging and motivating words.

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