Mr. Lugendo holds a Bachelor’s Degree in Communications and Public Relations from University of Kabianga. His experience spans a broad range of communication functions in varied industry segments, including Marketing Communication, Corporate Communication, Digital Marketing, Social Media Management, Graphic Design, and Photography & Videography He is a creative, passionate and business-savvy Journalist, experienced in marketing, communications and public relations. Previously, he worked at K24 TV (Mediamax Network) as a studio technical operator tasked with handling studio cameras during the studio live productions, framing and capturing shots, assembling, preparing and setting up cameras and studio equipment prior to live and recorded programs. He was also attached to the KBC editorial department as a news and programs video editor, tasked with editing stories, design graphics, voice and edit hard news and feature stories for television, radio, and digital platforms in adherence to set editorial policy, rebranding strategy and journalistic ethics.